The Lazy Way to Look Put Together

I love a good shortcut. Especially when it comes to getting dressed, I love it when I can feel pulled together quickly and it’s not a giant chore or force of creativity. Some days it’s just function! I still like to feel elevated even if I only spent 30 seconds choosing out my outfit, though, which is where the power of monochromatic dressing comes in really handy.

Pick a color, any color! Today I chose white because a have a zillion white tops, and I’ve just added a pair of white jeans that I like to my wardrobe. Not only will this outfit take me through a video shoot I have later today, but as I sit here at my desk getting work done, I feel a lot more powerful than if I had simply left on my pajamas.

When going monochromatic, having a few good accessories helps to punctuate the look and add some visual interest. I love this new woven raffia bag. I decided to carry the black into my shoes for some nice contrast. I added a few statement jewelry pieces and that’s it! I will say that having a shorter hair style also makes my outfits feel a little more put together. Add that to the long list of reasons to get a bob!

Shirt: Everlane

Jeans: Levis (size up)

Shoes: Sezane

Bag: Quince

Two Brands I'll Be Wearing All Summer

The first time my husband and I visited Seattle together was in May 2014. Ten years ago! We had just decided to uproot our lives in Chicago and make the big move out west. We arrived with hopes to find a place to live which was SUCH a mad dash with some more than interesting experiences learning about the crazy Seattle market! We also enjoyed a lot of adventures and started envisioning our lives here.

Flash forward ten years, we’re really feeling settled. It takes forever. MAN, does it take forever! We rented and moved around and started having kids and changed jobs and everything has been up in the air like crazy, except that right now we are just cruising, and it feels really good. I love our house that we’re renovating slowly but surely, and I’m loving our neighborhood which has this incredible spot, Kubota Garden, just a few blocks away. This time of year it’s downright Seussical with its big rhododendron blooms and bursting greens.

Today I enjoyed a stroll around the garden in some new pieces from some of my favorite brands, Tradlands and Freda Salvador. Both are women-owned sustainable brands with incredible attention to quality and craftsmanship. I’ve partnered with them for a little while and am really proud to be a part of their community.

Outfit details:

Tradlands Nico Dress in Petite Fleurs — you can use my discount code EMILYKEENEY15 for 15% off.

Freda Salvador Roma Round Toe Ballet Flat in Chartreuse — you can use my discount code EMILY15 for 15% off.

If you make a purchase through these links I may earn a small commission. I only share brands I trust and love. Thank you!

Crafting Brand Authenticity: A Deep Dive into the Influence of Commercial Lifestyle Photography

The landscape of marketing and brand representation is constantly evolving, and visual content stands as a powerful tool for creating a lasting impact. Your brand’s digital visuals are the front door into your brand experience, and give your future customers and clients and sneak peek into their experience with you. It’s something I think about with my clients on a daily basis, and I’m feeling chatty today, so let’s chat commercial lifestyle photography and how it has the potential to elevate your brand aesthetics to unprecedented heights.

A Fresh Approach

We are inundated with images, standing out requires a fresh perspective. In order to participate fully in today’s digital consumer culture, you need marketing that spans high end photography and video and candid, user generated (UGC) content. As a commercial lifestyle photographer, I’m thinking about all of the media channels you use (or will use in the near future) when I’m working. It's more than just capturing perfectly crafted moments; it's about infusing your brand with a distinctive and human vibe that sets it apart in the market.

The Captivating Power of Visual Content

Human beings are inherently visual creatures, and the impact of striking visuals on brand perception cannot be overstated. My approach goes beyond the baseline – I aim to create an emotional connection between your brand and your audience. Through carefully curated imagery, we strive to evoke feelings, tell stories, and leave an impression with your customers.

Making a Lasting Impression

In the fast-paced digital age, attention spans are fleeting. To truly make an impact, your brand needs visuals that resonate instantly. In my decade of experience, I’ve learned what images are worth making and how to compose a shot that endures, shaping perceptions and fostering brand loyalty.

Tailoring Aesthetics to Your Brand Essence

One size does not fit all in the world of branding. Our team understands the nuances of your business, and our photography and content is a reflection of that understanding. Whether you're aiming for sleek and modern or warm and inviting, your brand is welcome. My skills and experience build to a place of getting to know your brand, and interpreting it visually.

Beyond the Ordinary: Creating Shareable Content

In the age of social media dominance, shareability is key. Our commercial lifestyle photography doesn't just stop at creating visually appealing content; it's about crafting shareable moments that resonate across platforms. I keep things in mind like taking shots in multiple orientations for optimized usage across all platforms, from Instagram to email. Elevate your social media presence with images that tell a story, engage your audience, and spark conversations. Your photos are delivered in a user-friendly digital gallery with no watermarks. No confusing back and forth.

Ready to Transform?

Talking brand imagery is my favorite, and even more, meeting my clients and building lasting relationships aligns with my highest values. I would love to connect with you about your business. The clients that I work with range from interiors and architecture to small business to Airbnb hosts, to travel and hospitality, to massage therapists and artists and beyond. Reach out by email at emily@emilykeeney.com anytime.